Why Should I Buy From You?

What makes your company stand-out from the crowd in your market?  What do you offer that others don’t?  If you can answer those questions you have just discovered your unique selling point (USP).

This is really important because if you offer what people value (quality, convenience, reliability, friendliness, bargains, cleanliness, courtesy, community minded, etc…) then they will buy from you instead of others regardless of price. Yes, REGARDLESS OF PRICE.

Sadly, most business owners can’t answer the questions.  They keep trying to compete on price and they are losing the battle.  Having and communicating your unique selling point (USP) lets you compete on Value.

Unique selling point (USP) examples:

Unique Selling Point - USP– for every sale, you donate “X” to someone in need. “X” is your product/service or a dollar amount

– guaranteed delivery in “x” timeframe or its free

– free returns

– quality you can afford

– customer service available  24/7

Developing Your Unique Selling Point (USP) is the first step in our proven Four Step Marketing Process and the foundation of your success.  Without it your customers will continue to shop elsewhere.

Developing Your USP

If you struggled to answer the “what makes you different” questions, we can help you.  We’ll take an objective and honest view of your business. We’ll examine your:

  • Current marketing goals
  • Target audience
  • Customer feedback
  • Inside reality
  • Outside perception
  • Value added services

Once you have the facts you can develop/refine your unique selling point.  After that, you must promote your USP clearly wherever you market your products and services.

Are You Ready To Take The First Step?

Stop being confused by marketing and learn exactly what will bring a ton of sales to your business.   cape coral marketing Free ebook strategies to increase revenue by myakka marketing

Request our FREE Ebook “Strategies to Increase Revenue” to learn how to drastically increase your revenue by following the Four Step Marketing Process. Complete the short form and we’ll send the book immediately.

Want to talk with us to learn more? Call our toll free number at 855-637-2996 to schedule a FREE no obligation 30 minute consultation or schedule an appointment on our calendar 

The Four Step Marketing Process is a proven method that really works!

Ready to learn about Step Two of the Four Step Marketing process? Click  Platforms And Offers